Melchonian Lab

Melchonian Lab is a research project aimed at enhancing marketing planning and decision-making by providing calculated guidance. We employ a combination of quantitative and qualitative research methods to gain the best understanding of various directions and to obtain a 360-degree view of performance, competition, and trends.

Our research forms the cornerstone of Melchonian services, integrating a practical approach with scientific analysis.

Apple was right. The timing was wrong: Why did people ‘crush’ the iPad ad?

It’s not the crushing of items that couldn’t communicate well with the audience, but the fear of musicians having their works copied by the AI, the fear of painters losing their copyrights over their artwork, and the fear of publishers and writers from seeing the pieces of their minds plagiarized.

Technology-oriented research and competitive knowledge. For innovation, strategy and growth.